Privacy & Security Policy


The Good Soldier is committed to protecting your private information as you visit this website. The following policy explains how we collect and use the personal information that you provide to us.  By using the wbritain.com website you consent to the data practices described herein.  This policy may be revised from time-to-time without notice. This Privacy Policy informs you of our policies regarding the collection, use and disclosure of Personal Information we receive from users of the Site. Our privacy procedures have been implemented to comply with the privacy legislation of USA, UK and EU.

Information that is collected from you

The Good Soldier collects information in several different ways in the course of conducting business, including when providing goods or services to customers, when a customer registers on our site or fills out a form, when we are responding to questions regarding our products and our company, or interacting with people via our website through special offer promotions, marketing surveys, etc.  The Good Soldier will only collect personal information by fair and lawful means. The provision of personal information is voluntary.

Personal information collected may include such information as your name, email address, city, state, and telephone number, access times, referring website addresses, IP address, etc.

When you contact The Good Soldier we may keep a record of such correspondence.

How your information is used

Any information we collect from you may be used in the following ways:

To process transactions.

Your personal information  will not be sold, exchanged, transferred, or given to any outside party for any reason whatsoever without your consent, other than for the purpose of delivering the purchased product or the service requested by you.

To personalize your experience so we can better respond to your individual needs.

To improve our website based on information and feedback we receive from you.

To improve customer service.

To send occasional emails:

The email address you provide for order processing may be used to send you information pertaining to your order, to provide you with company news, new product introductions, related product or service information, special marketing promotions, surveys, etc.

Note:  If at any time you would like to unsubscribe from receiving future emails, we include unsubscribe instructions with each email.

Other uses as may be permitted or required by applicable law unless required or permitted by law, we shall not use or disclose your personal information for a new purpose not identified here.

The Good Soldier, LLC understands the importance of protecting children’s privacy, especially in an online environment. The Site covered by this Policy does not knowingly collect or maintain information about anyone under the age of 16.

Who is collecting your information

When you are asked for personal information on our website you are sharing that information with The Good Soldier alone, unless it is specifically stated otherwise.

Disclosure of information to outside parties

As a general rule, The Good Soldier LLC will not disclose any of your personally identifiable information to outside parties except when we have your permission or under special circumstances, such as when we believe in good faith that the law requires it or under the circumstances described below.

The Good Soldier may disclose personal information to outside parties if it is necessary for the primary purpose of collecting the information, or for a related secondary purpose, if the disclosure could be reasonably expected, such as disclosure to a delivery contractor for the purpose of delivering goods ordered from The Good Soldier. Where such a disclosure is necessary, The Good Soldier will require that the outside party treat the personal information in accordance with The Good Soldier Privacy Policy.

The Good Soldier may disclose personal information in special cases when we have reason to believe that disclosing this information is necessary to identify, contact, or bring legal action against someone who may be violating the Terms of Use of the website or may be causing injury to, or interference with, whether intentionally or unintentionally, the rights or property of the website, other users of the website, or anyone else that could be harmed by such activities. The Good Soldier may disclose or access personal information when we believe in good faith that it is necessary or appropriate in order to comply with the law, enforce our website policies, protect or enforce The Good Soldier’s legal rights or interests or to defend any claims, and other purposes that we deem necessary to maintain, service, and improve our products and services.

Third party links

Occasionally, at our discretion, we may include or offer third party products or services on our website.  These third party sites have separate and independent privacy policies.  We therefore have no responsibility or liability for the content and activities of these linked sites.

Choices available to you regarding your personal information

If you choose not to register or provide personal information when requested or required, you can still use most of the website but you will not be able to access areas or use features that require registration or personal information.

The Good Soldier LLC does not sell or rent user information to anyone. We will notify you at the time of data collection or transfer if your data will be shared with a third party and you will always have the option of not permitting the transfer. If you do not wish to allow your data to be shared, you can choose not to use a particular service by advising The Good Soldier of that choice.

Security precautions

Other than the administrator of our website or other authorized personnel of The Good Soldier LLC, you are the only person who has access to your personal information. As an extra security precaution, you may want to logoff once you have completed a session on our website. This is to ensure that others cannot access your personal information and correspondence if you share a computer with someone else or are using a computer in a public place.

Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. Therefore, The Good Soldier does not guarantee that personal information cannot be accessed by an unauthorized person such as a hacker, or that unauthorized disclosures will not occur.

While we strive to protect your personal information, The Good Soldier LLC cannot ensure or warrant the security of any information you transmit to us or from our online services, and you do so at your own risk. Once we receive your transmission, we make our best effort to ensure its security on our systems.

Please keep in mind that, whenever you voluntarily disclose personal information online, such information can be collected and used by others.

Ultimately, you are solely responsible for maintaining the secrecy of your account information.

Cookies are files with small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a web site and stored on your computer’s hard drive. Like many sites, we use “cookies” to collect information. You can instruct your browser to refuse or disable all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site. By using this website, you accept the use of cookies.

Online Privacy Policy Only

This online privacy policy applies only to information collected through our website.

Terms of Use

Please visit our Terms of Use page to view the use, disclaimers, and limitations of liability governing the use of our website.

Your Consent

Your use of our website is your consent to our privacy policy.

Contact The Good Soldier

If there are any questions regarding the The Good Soldier Privacy Policy or the way that The Good Soldier manages personal information, you may contact us via:

Email:  customerservice@wbritain.com

In Writing:
            The Good Soldier LLC
            Attn:  Website Administrator
           10420 Geiser Road
            Holland, Ohio, USA 43528

Privacy Policy Changes

This privacy policy was created May 28th, 2018.  Any changes to this policy will be posted on this page.

© 2013-2018 The Good Soldier LLC. All Rights Reserved.
Questions? Call us at 419-865-5077

The Good Soldier, LLC
dba W. Britain

10420 Geiser Road
Holland, Ohio 43528
Phone: (419) 865-5077

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William Britain, W. Britain or simply Britain's, no matter what we are called our name is synonymous with toy soldiers. Since 1893 W. Britain has been producing toy soldiers and military miniatures with attention to detail, quality and authenticity. Each model figure is cast out of metal and hand painted to the highest possible standards. Our ranges include traditional toy style figures in 1/32 scale (54mm / 2.125" tall) and a large selection of realistic matte finished figures in 1/30 scale (58mm / 2.3125" tall). Most major time periods are covered from the eighteenth century up to the conflicts of the twentieth century. Whatever your interest, W. Britain has figures and accessories for your collection!

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© 2013-2018 The Good Soldier LLC. All Rights Reserved.